Partner, not salesperson.
Bruce positions himself as a listener and partner, not a transactional agent. The goal isn't a sale — it's the right decision for you, even when that means "wait."
"You shouldn't have to chase your own agent. I answer the phone. I show up. I listen. That's not a tagline — it's how I work."
Before real estate, Bruce spent his career in project management and sales — three decades of coordinating deadlines, negotiating deals, and being the person everyone counts on when things get complicated.
That's exactly what a real estate transaction is: a high-stakes project with a dozen moving parts, hard deadlines, and real money on the line. Bruce runs yours like a professional — because he's been doing exactly that for 30 years.
As Bruce puts it: "Real estate is not just about selling homes — it's about forging genuine human connections." Before he ever talks about numbers or negotiates a deal, he listens. He takes the time to truly understand his clients — their goals, their concerns, and the journey that brought them to this moment.
Bruce now brings that experience to the Sierra Imwalle Group at Reinhart Realtors — pairing his own hands-on style with the resources, collaboration, and market knowledge of one of Washtenaw County's most respected names in real estate, 55 years strong. Same commitment, more firepower behind it.
Bruce positions himself as a listener and partner, not a transactional agent. The goal isn't a sale — it's the right decision for you, even when that means "wait."
Seven days a week, 8 AM to 8 PM — or by appointment. Real estate doesn't keep office hours, and neither does Bruce.
The relationship doesn't end at the closing table. Bruce's clients call him years later — for advice, for referrals, or just because he became a friend along the way.
"Bruce was a phenomenal real estate agent for us! He treats his clients like family and works tirelessly to advocate for your needs, find the perfect home, and stay by your side until the day you move in."
"Bruce went above and beyond every step of the homebuying process. He understood what to look for and always had a game plan. He should be the first person you call!"
"Bruce is very knowledgeable, personable and easy to work with. He went above and beyond to help us during this process. I would definitely recommend him to others looking for a real estate expert."
"Bruce was so helpful in the whole process of selling my Mom's house. He was encouraging and professional. The open house was a success, and the house sold quickly. He went above and beyond to help us work out details that could have been difficult due to our distance from the house."
"Working with Bruce on this sale was great! Bruce provided guidance while maintaining flexibility and patience throughout the process, helping to define and achieve the seller's goals."
"Bruce helped me look for houses for over a year. In that time he helped me discover what I did and didn't want in a home. He provided recommendations that fit my preferences, and the home I ended up buying was one he found and shared with me."
5.0 average across 11 Google reviews
Become the Next One →Meet him at the office on Michigan Ave, at a coffee shop, or on the phone. Tell him your story — he's listening.
Introduce Yourself →Or call / text (734) 934-3983 — 7 days a week.